ADS consulting involves Google's advertising network, allowing advertisers to display text ads on Google's search results page and other sites affiliated with Google's search network. These ads can be targeted based on the keywords searched by users.

Google Ads is Google's online advertising program. With Google Ads, you can create online ads to reach users at the exact moment they express interest in the products and services you offer. However, to do this, you will need the help of an expert. LUCKYBYTE provides Google Ads consultancy for professionals and large brands. In addition to creating keyword-based campaigns on Google, we can also implement display and video format campaigns, reach people based on their interests, identify thematic areas or sites, and leverage geolocation.

SEM is often confused with SEO, but while both activities aim to increase visits to your site, they are very different. SEO deals exclusively with the organic positioning of a site on search engines, while SEM, which stands for Search Engine Marketing, includes techniques that help your site obtain qualified paid traffic. One of the main differences between SEO and SEM is the time required to see results. SEO works in the medium to long term, with more durable but slower-to-achieve results, while SEM is particularly useful in the short term, allowing many visits in a short time, but with less stable results. SEO and SEM are therefore complementary; an inbound marketing strategy, whether B2B or B2C, if the budget allows, should synergistically include both. When talking about SEM campaigns, this refers to both Google Ads and other forms of paid activities.

SEA is one aspect of SEM, which literally means Search Engine Advertising, and deals with advertising on search engines. Adwords specialists or Google Ads consultants, when running a campaign on Google, handle SEA. At LUCKYBYTE, we will be your Adwords specialists: before creating SEA campaigns, we will conduct an initial analysis of your objectives, your reference market, and your main competitors. From this analysis, the SEM consultant will identify the keywords and segments needed to generate qualified traffic and the best way to invest your budget. Effective and persuasive ads will then be created, using all the extensions available on the platform. These campaigns will be monitored to evaluate the effectiveness of the ads and content.