Content marketing involves creating and distributing relevant and useful content, such as blogs, newsletters, white papers, social media posts, emails, videos, and more, aimed at current and potential customers. Through Content Marketing, a company can add value to its brand, services, and products. Whether you are a freelancer, a large company, or a start-up, you cannot do without Content Marketing. Creating useful content is an opportunity to tell your company's story from a unique perspective through interviews, videos, and images. You can also create informative or helpful content for your clients, fostering a conversation that will translate into brand loyalty over time and guarantee positive word-of-mouth, improving the perception of your company among potential customers.

If you're looking for examples of Content Marketing strategies, you'll find many online, but each strategy needs to be tailor-made. For this reason, it's advisable to consult a professional. The idea behind the entire Content Marketing plan must be unique. It should differentiate you from competitors and create an experience that your potential customers cannot find elsewhere. A Content Marketing strategy, like all strategies, is planned step by step, creating an SEO editorial plan tailored to your business. By choosing LUCKYBYTE as your partner, we'll analyze the context after an initial conversation. Before producing any content, it's necessary to understand what interests your potential audience: we'll analyze your market, your competitors, and identify what you can offer more than them. Then, we'll move on to the audience. We'll identify one or more Buyer Personas. Knowing who you will target is essential to produce content that meets or even exceeds expectations.

Many people will come into contact with your company through targeted SEO and SEM strategies, but not all will become customers. Some will find your content interesting, interact with you, and decide to purchase your services or products. The funnel represents the path that turns visitors or occasional users into customers. The three phases that make the funnel effective are attraction, engagement, and loyalty. This path is essential to create and maintain profitable relationships with your users. Thanks to the quality of your content, you will guide a user toward your goal: talking positively about you to others, inviting them to find you and try the same services.